As a mechanized tool, it has the advantages of lightweight structure, easy to carry and use, etc. It is the most widely used hardware tool in the whole society, and has been widely used in various fields. In recent years, the power tools industry has shown a rapid development trend, in the domestic power tools market, the number of domestic power tools sales has accounted for 90% of the total sales, while a variety of imported brand products accounted for only 10% of the market share. Foreign power tools market, China's manufacturing proportion continues to expand, China has become a foreign power tools production base, the industry has great potential for development.
China's power tool industry to maintain a rapid development trend urgently need to break through the following bottlenecks:
First, compared with the high level in the international market, China's power tool production technology and management level is low, and the product function is single. In order to become bigger and stronger in the international market competition, it is urgent to expand the high-end market share, and the international market competitiveness of products needs to be further improved.
Second, due to the low threshold for access to China's power tools industry, less investment in independent innovation, product research and development, brand cultivation, etc., the recognition of power tools products with independent intellectual property rights in the international market is far from enough, and the international marketing network has not been effectively established. Independent innovation ability and brand awareness should be further strengthened.
Third, foreign trade exports are facing a grim situation, rising raw material prices, making the production cost of power tools continue to rise, the export benefits of products decline. In addition, the continuous appreciation of the renminbi, the export of power tools is worse, China's power tools industry to achieve new achievements in foreign trade exports, there are many difficulties to be overcome.
Fourth, in recent years, China's power tools export power status is increasingly being challenged from developing countries, the national technology and management level has been greatly improved, labor and raw material costs are low, to China's power tools industry has brought great competitive pressure, international competition is becoming increasingly fierce.
According to the "2011 China power tools electric motor market analysis research report" shows that China's power tools market is becoming more mature, brand awareness and brand effect will be highlighted. In the next few years, the share of domestic power tools will be further increased, with the rising market demand for power tools, will promote the production and operation of relevant enterprises in China to develop in a positive direction, and the industry prospects can be expected.
